Sontai is trusted by brands, big and small, all over the world.
5.0/5
5.0/5
5.0/5
Key Features
Enhanced category data for intelligent decisions.
Ensure access to the most current data.
With Sontai, you can rest assured that all users are accessing the latest data as soon as it's available. Our platform automatically updates reports and metrics as soon as you upload new data, ensuring that your team is always working with the most current information.
This immediate access to the freshest data helps you make timely, informed decisions that drive business success.
Comprehensive Metrics at Your Fingertips.
With over 40+ metrics available, our Category Market Performance dashboard provides an extensive range of data points, including critical rate of sale and distribution metrics.
Easily access and interpret these metrics through our user-friendly, interactive dashboards. This comprehensive visibility ensures you have all the information you need to make informed, strategic decisions for your business.
High Level Analysis to Deep Dive Exploration.
Featuring multiple report pages organised into logical, easy-to-navigate formats, Sontai Category Reports offer insights for every data level.
Senior managers can quickly access top-line performance metrics, while account managers and marketers can dive deeper to uncover the drivers behind performance—helping to transform and grow your business.
"Sontai developed a number of business critical reporting solutions and some best in class data visualisations."
Martin Delaney
Trade & Category Development Manager
How it works
Boost Your Business in 3 Simple Steps
Connecting to Sontai is quick and effortless. In just three simple steps, you can turn your raw sales data into actionable insights.
Whether you're setting up for the first time or managing multiple platforms, Sontai makes it easy to get started, so you can focus on what matters most—driving smarter business decisions.
Connect Your Data
Upload your data in a couple of clicks. No Code, no fuss.
Open Your Dashboard
Your data will be pulled onto your prebuilt category report and calculated automatically. Simple.
Drive Decisions
Analyse your data in your new dashboard. Use it to make decisions and drive action across your business.
Secure Access
Controlled Access for Everyone in Your Business
At Sontai, security is a top priority. We’ve built our platform with multiple layers of protection to ensure your data stays safe and accessible only to those who need it.
With secure multi-factor authentication (MFA), we provide an extra layer of protection, safeguarding your accounts and data from unauthorised access. Combined with precise control over report access, you can rest assured that sensitive information is restricted to only the right users.
Granular Access Control
Define who can view each report, ensuring sensitive information is seen only by authorised users.
No Limits on User Access
Add as many users as needed without worrying about offline content or sharing restrictions.
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Access Anytime, Anywhere
Enjoy the flexibility of cloud-based access, allowing you to view and manage reports from any location.
"Sontai gives us an amazing overview of our business and key KPIs. So much easier than logging into dozens of different systems!"
Rob Eades
Founder / CEO
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What market data can I connect to Sontai?Sontai is able to connect to either IRI or Nielsen data through a raw data export that you upload into the platform. The raw data extract will provide us with all the data that is fed into the report.
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How do I upload my new category data to Sontai?When you have new category data available, you can use our 'File Upload' feature to simply load in your data in the required format. This will then be automatically refreshed onto your reports so that everyone has access to the latest data.
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What metrics are included in the Category Performance Report?Our report includes over 40+ metrics, including value, volume, units, rate of sale and distribution metrics. You can also pick between commonly used time periods to provide comprehensive market insights.
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How many people can we add to the Sontai platform?There are no user limits on Sontai. You can add anyone in your business without incurring additional costs.
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Can I customise who has access to specific reports?Yes, our platform allows category managers to control user access, ensuring the right data reaches the right people.
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How easy is it to navigate the interactive dashboards?Our intuitive interface makes it simple to navigate and analyse various metrics, enabling quick and effective decision-making no matter how confident people are with the market data.
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How does pricing work for the Sontai Category Report?The Sontai Category Performance Report is priced per country / category. So you only pay for each category you have. For example, if you have data for two countries this would be classed as two data sources. You can see more about pricing on our dedicated pricing page.
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Is there a trial period available before I commit to a subscription?Yes, we offer a 7-day free trial so you can explore our features and see how our solution fits your business needs before making a commitment.
